Consumer insight :: how to use data and market research to get closer to your customer /: [edited by] Merlin Stone, Alison Bond &amp; Bryan Foss.

Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.

2004

Formats

Uniform Title

Ebrary electronic monographs.

Title

Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.

Added Author

Added Corporate Author

Imprint

London ; Sterling, Va. : Kogan Page, 2004.

Description

xv, 288 pages : illustrations ; 24 cm.

Series

Market research in practice series.

Bibliography, etc. Note

Includes bibliographical references and index.

Linked Resources

Language

English

Reproduction

Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

ISBN

0749442921

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