The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
2004
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Details
Author
Uniform Title
Ebrary electronic monographs.
Title
The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
Added Corporate Author
Edition
4th ed.
Imprint
London ; Sterling, VA : Kogan Page, 2004.
Description
xiv, 226 pages ; 24 cm.
Series
Market research in practice series.
Formatted Contents Note
Key to making good decisions
Getting the information you really need
The best research techniques anyone can use
What to measure and how to measure it
You have the information, now use it
Making sure that the customers are happy
Tracking trends and changing decisions
Getting the most out of business relationships with research companies
Using research to grow your business.
Getting the information you really need
The best research techniques anyone can use
What to measure and how to measure it
You have the information, now use it
Making sure that the customers are happy
Tracking trends and changing decisions
Getting the most out of business relationships with research companies
Using research to grow your business.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
074944200X
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