One-to-one web marketing : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
2001
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
One-to-one web marketing : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
Added Author
Added Corporate Author
Edition
2nd ed.
Imprint
New York : John Wiley, 2001.
Description
xv, 351 pages : illustrations ; 24 cm
Note
"Wiley computer publishing".
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Includes
Allen, Cliff, 1948- Internet world guide to one-to-one Web marketing.
ISBN
0471013714 electronic book
Record Appears in