xii, 305 pages : illustrations ; 25 cm
Formatted Contents Note
Introduction: My early years in business Foundations for success. Creating leadership brands-and keeping them young ; Let the consumer decide ; Going for the big win Staying in the lead. The rewards of doing good ; The power of community How we live our lives. A passionate sense of ownership ; The benefits of diversity and the challenge of achieving it ; A personal model for living ; A family affair Conclusion: Enduring values in an age of innovation Appendix 1: Biographies of key leaders Appendix 2: Redesigning your organizational structure to achieve your purpose.
"Material from this book was first published in an earlier edition by Procter & Gamble in 2005"--T.p. verso. Perspectives from the president, CEO, and chairman of Procter & Gamble.
Bibliography, etc. Note
Includes bibliographical references (pages -288) and index.