Taking aim at the mom market Talking about my generation Working it: mothers in the office Baby boomers: parenting pioneers Gen X marks the spot Generation Y not? Silver birds, gilded wallets Messages for moms Reaching the right moms the write way Getting moms buzzing through public relations Connecting with moms through brand experiences Moms online and unplugged Cultural influences in a mom's world Opportunities for the future.
Bibliography, etc. Note
Includes bibliographical references and index.