Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.
2005
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Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.
Added Author
Added Corporate Author
Imprint
Chicago : Dearborn Trade Pub., [2005]
Copyright
©2005
Description
xviii, 237 pages
Formatted Contents Note
Taking aim at the mom market
Talking about my generation
Working it: mothers in the office
Baby boomers: parenting pioneers
Gen X marks the spot
Generation Y not?
Silver birds, gilded wallets
Messages for moms
Reaching the right moms the write way
Getting moms buzzing through public relations
Connecting with moms through brand experiences
Moms online and unplugged
Cultural influences in a mom's world
Opportunities for the future.
Talking about my generation
Working it: mothers in the office
Baby boomers: parenting pioneers
Gen X marks the spot
Generation Y not?
Silver birds, gilded wallets
Messages for moms
Reaching the right moms the write way
Getting moms buzzing through public relations
Connecting with moms through brand experiences
Moms online and unplugged
Cultural influences in a mom's world
Opportunities for the future.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
1419504576 hardcover
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