Bibliography, etc. Note
Includes bibliographical references.
Formatted Contents Note
Introduction : political communication and strategy : consequences of the 2014 midterm elections / Tauna Sisco, Jennifer Lucas, and Christopher Galdieri Primaries & political communication : the nationalization of congressional primaries / Robert G. Boatright Partisan extremity in the 2014 midterm elections : how primaries and incumbency influence polarized position-taking on campaign websites / Kevin Parsneau and Christopher Chapp Political communication & the Republican wave : party branding. marketing and mobilization in 2014 and beyond / Kenneth M. Cosgrove Selling the donkey : Democratic campaign rhetoric and framing in Republican states / Neal Allen and Brian K. Arbour Pussyfooting around November? : a longitudinal analysis of politicians' Twitter use in 2014 / Matthew A. Shapiro, Libby Hemphill, and Jahna Otterbacher Outside influence & political communication : following the money : the impact of outside group expenditures in the 2014 U.S. House elections / Jeff Gulati and Victoria A. Farrar-Myers You've got mail : direct-mail strategies in the New Hampshire U.S. Senate race / Dante J. Scala and Tegan O'Neill Strategy, issues, & the South : the 2014 election and the culmination of southern realignment / David A. Hopkins The solid South : campaign issue strategies in the 2014 southern Senate races / Caleb Orr, Dylan Brugman, Suzanne Fournier Macaluso, and Cindy Roper Construction of marginalized interests : the social construction of women's interests in the 2014 and 2010 midterms/ Vincent Vecera and Danielle Currier Racial attitudes and emotional responses to Senate candidates in New Jersey / David P. Redlawsk, Natasha Altema McNeely, and Caroline J. Tolbert.
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Digital File Characteristics
Source of Description
Online resource; title from digital title page (viewed on January 17, 2018).
Available in Other Form
Print version: Political communication & strategy. Akron : The University of Akron Press,