"Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky."-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Part 1. Overview and background Part 2. Information excellence Part 3. Solution leadership Part 4. Collective intimacy Part 5. Accelerated innovation Part 6. Successful execution Part 7. What's next?
Digital File Characteristics
Source of Description
Print version record and CIP data provided by publisher.
Available in Other Form
Print version: Weinman, Joe, 1958- Digital disciplines. Hoboken, New Jersey : Wiley,