Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen.
1997
Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen.
Added Corporate Author
Imprint
London ; New York : Routledge, 1997.
Description
xiv, 373 pages : illustrations ; 25 cm.
Series
Routledge advances in management and business studies.
Bibliography, etc. Note
Includes bibliographical references (pages 345-356) and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
0415146070
Record Appears in