Commercial Nationalism :: Selling the Nation and Nationalizing the Sell /: edited by Zala Volcic, Mark Andrejevic.

Name: Commercial Nationalism : Selling the Nation and Nationalizing the Sell / edited by Zala Volcic, Mark Andrejevic.
ISBN: 9781137500991

Volčič, Zala,; Andrejevic, Mark,; SpringerLink (Online service)

doi:10.1057/9781137500991

Commercial Nationalism : Selling the Nation and Nationalizing the Sell / edited by Zala Volcic, Mark Andrejevic.

Volčič, Zala, editor.; Andrejevic, Mark, 1964- editor.; SpringerLink (Online service)

2016

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Title

Commercial Nationalism : Selling the Nation and Nationalizing the Sell / edited by Zala Volcic, Mark Andrejevic.

Added Author

Volčič, Zala, editor.
Andrejevic, Mark, 1964- editor.

Added Corporate Author

SpringerLink (Online service)

Edition

1st ed. 2016.

Imprint

London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.

Description

X, 202 p. online resource.

Series

Palgrave studies in communication for social change.

Summary

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

Location

www

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Springer Nature eBook

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Printed edition:
Printed edition:
Printed edition:

Linked Resources

Access provided by Berkeley Law Library

Alternate Title

SpringerLink electronic monographs.

Language

English