Introduction: transformation in principles and practice Pt. 1. Putting the practice into theory Institutional ethnography / Dorothy E. Smith Critical realist ethnography / Sam Porter Framing the rational in fieldwork / Peter K. Manning Analysing interaction: video, ethnography and situated conduct / Christian Heath, Jon Hindmarsh Pt. 2. Generalization, interpretation and analysis Generalization in interpretive research / Malcolm Williams Representation, responsiblity and reliability in participant-observation / Martín Sánchez-Jankowski Automating the ineffable: qualitative software and the meaning of qualitative research / Nigel G. Fielding Subjectivity and qualitative method / Valerie Walkerdine, Helen Lucey, June Melody Pt. 3. Choices in context Observation and interviewing: options and choices in qualitative research / Kathleen Gerson, Ruth Horowitz Qualitative interviewing: asking, listening and interpreting / Jennifer Mason Narrative in social research / Steph Lawler Pt. 4. Power, participation and expertise Engagement and evaluation in qualitative inquiry / Linda McKie Negotiating power and expertise in the field / Lynne Haney On relations between black female researchers and participants / Tracey Reynolds Pt. 5. Reflexivity, the self and positioning Ethnography and self: reflections and representations / Amanda Coffey Reflexivity and the politics of qualitative research / Lisa Adkins Techniques for telling the reflexive self / Beverley Skeggs Emotions, fieldwork and professional lives / Sherryl Kleinman.