Creating passionbrands : getting to the heart of branding / Helen Edwards and Derek Day.
2005
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Details
Author
Title
Creating passionbrands : getting to the heart of branding / Helen Edwards and Derek Day.
Added Author
Added Corporate Author
Edition
1st ed.
Imprint
Sterling, Va. : Kogan Page Limited, [2005]
Copyright
©2005
Description
xii, 244 pages
Formatted Contents Note
From understanding to obsession
The five symptoms of malaise of consumer-led brands
Why brands need belief
Why passive belief won't do
Just another brand, or a passionbrand?
Creating passionbrands : the journey starts here
Corner no 1 : ideology
Corner no 2 : capability
Corner no 3 : consumer
Corner no 4 : environment
Marketing imagination and the passionpoint
From identity to reality : six guiding principles
Leading from the heart.
The five symptoms of malaise of consumer-led brands
Why brands need belief
Why passive belief won't do
Just another brand, or a passionbrand?
Creating passionbrands : the journey starts here
Corner no 1 : ideology
Corner no 2 : capability
Corner no 3 : consumer
Corner no 4 : environment
Marketing imagination and the passionpoint
From identity to reality : six guiding principles
Leading from the heart.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2006. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
0749443707
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