A Short course in international marketing blunders : mistakes made by companies that should have known better / Michael White.
2002
Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
A Short course in international marketing blunders : mistakes made by companies that should have known better / Michael White.
Added Corporate Author
Imprint
Novato, CA : World Trade Press, 2002.
Description
x, 182 pages.
Series
Short course in international trade series.
Bibliography, etc. Note
Includes bibliographical references.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Record Appears in