Smart alliance : how a global corporation and environmental activists transformed a tarnished brand / J. Gary Taylor and Patricia J. Scharlin.
2004
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Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Smart alliance : how a global corporation and environmental activists transformed a tarnished brand / J. Gary Taylor and Patricia J. Scharlin.
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Added Corporate Author
Imprint
New Haven : Yale University Press, [2004]
Copyright
©2004
Description
xxi, 278 pages : illustrations ; 22 cm
Bibliography, etc. Note
Includes bibliographical references (pages 267-269) and index.
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Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2007. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
030010233X alkaline paper
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