Branded entertainment : product placement and brand strategy in the entertainment business / Jean-Marc Lehu.
2007
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Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Branded entertainment : product placement and brand strategy in the entertainment business / Jean-Marc Lehu.
Added Corporate Author
Imprint
London : Kogan Page, 2007.
Description
ix, 266 pages
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2008. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9780749449407 hardback
0749449403 hardback
0749449403 hardback
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