Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
2006
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Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
Added Author
Added Corporate Author
Imprint
Armonk, N.Y. : M.E. Sharpe, Inc., [2006]
Copyright
©2006
Description
xiv, 240 pages : illustrations ; 24 cm
Bibliography, etc. Note
Includes bibliographical references (pages 207-224) and indexes.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2007. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
0765616130 alkaline paper
9780765616135
9780765616135
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