Brands laid bare : using market research for evidence-based brand management / Kevin Ford.
2005
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Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Brands laid bare : using market research for evidence-based brand management / Kevin Ford.
Added Corporate Author
Imprint
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, [2005]
Copyright
©2005
Description
viii, 158 pages : illustrations ; 24 cm
Note
Includes index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2006. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
0470012838
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