Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen.
2004
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Ebrary electronic monographs.
Title
Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen.
Added Corporate Author
Edition
1st ed.
Imprint
New York : American Management Association, [2004]
Copyright
©2004
Description
viii, 240 pages
Formatted Contents Note
Introduction
The power of persuasion
The 12 universal laws of power persuasion
Law of dissonance
Law of obligation
Law of connectivity
Law of social validation
Law of scarcity
Law of verbal packaging
Law of contrast
Law of expectations
Law of involvement
Law of esteem
Law of association
Law of balance
Your pre-persuasion checklist
Epilogue.
The power of persuasion
The 12 universal laws of power persuasion
Law of dissonance
Law of obligation
Law of connectivity
Law of social validation
Law of scarcity
Law of verbal packaging
Law of contrast
Law of expectations
Law of involvement
Law of esteem
Law of association
Law of balance
Your pre-persuasion checklist
Epilogue.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
0814472583
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