The great tween buying machine : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston.
2004
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Ebrary electronic monographs.
Title
The great tween buying machine : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston.
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Imprint
Chicago : Dearborn Trade Publishing, [2004]
Copyright
©2004
Description
xi, 225 pages : illustrations ; 23 cm
Formatted Contents Note
Part 1: Who are these tweens?
Why bother with the tween market?
What drives tweens?
Tween money and influence
Tweens' interests and activities
Happiness is being a tween
Education isn't what it used to be
Tweens' favorite things: food, music, fashion, and toys
Part 2: Marketing, advertising, and new product development
The old media and the new media
Advertising that works with tweens
How to use licensing
Finding tweens at the grass roots level
Developing new products for tweens
Researching and staying in touch.
Why bother with the tween market?
What drives tweens?
Tween money and influence
Tweens' interests and activities
Happiness is being a tween
Education isn't what it used to be
Tweens' favorite things: food, music, fashion, and toys
Part 2: Marketing, advertising, and new product development
The old media and the new media
Advertising that works with tweens
How to use licensing
Finding tweens at the grass roots level
Developing new products for tweens
Researching and staying in touch.
Note
Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.
Bibliography, etc. Note
Includes bibliographical references (pages 207-209) and index.
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Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
0793185998
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