Get out the vote : how to increase voter turnout / Donald P. Green, Alan S. Gerber.
2008
Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Get out the vote : how to increase voter turnout / Donald P. Green, Alan S. Gerber.
Added Author
Added Corporate Author
Edition
2nd ed.
Imprint
Washington, D.C. : Brookings Institution Press, [2008]
Copyright
©2008
Description
x, 225 pages : illustrations ; 23 cm
Formatted Contents Note
Introduction: Why voter mobilization matters
Evidence versus received wisdom
Door-to-door canvassing : shoe leather politics
Leaflets : walk, don't talk
Direct mail : postal service as campaign staff
Phone banks : politics meets telemarketing
Electronic mail : faster, cheaper, but does it work?
Festivals and events : putting the party back into politics
Mass media : do TV, radio, and newspaper ads boost turnout?
What works, what doesn't, and what's next.
Evidence versus received wisdom
Door-to-door canvassing : shoe leather politics
Leaflets : walk, don't talk
Direct mail : postal service as campaign staff
Phone banks : politics meets telemarketing
Electronic mail : faster, cheaper, but does it work?
Festivals and events : putting the party back into politics
Mass media : do TV, radio, and newspaper ads boost turnout?
What works, what doesn't, and what's next.
Summary
"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references (pages 201-218) and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2008. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9780815732679 paperback alkaline paper
Record Appears in