Best practices in marketing with email newsletters : for marketers and publishers / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland.
2002
Items
Details
Uniform Title
Ebrary electronic monographs.
Title
Best practices in marketing with email newsletters : for marketers and publishers / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland.
Added Author
Added Corporate Author
Imprint
Portsmouth, R.I. : MarketingSherpa, Inc., 2002.
Description
194 pages : illustrations.
Series
Practical know-how & case studies.
Formatted Contents Note
pt. 1. Email newsletters : the basics
pt. 2. Formulating your email newsletter strategy
pt. 3 Newsletter format, length, frequency, and timing
pt. 4 Content
pt. 5 Growing subscribers
pt. 6 Managing distribution and your list
pt. 7 Measuring performance
pt. 8 Basic vendor & supplier guide.
pt. 2. Formulating your email newsletter strategy
pt. 3 Newsletter format, length, frequency, and timing
pt. 4 Content
pt. 5 Growing subscribers
pt. 6 Managing distribution and your list
pt. 7 Measuring performance
pt. 8 Basic vendor & supplier guide.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9781932353013
Record Appears in