Marketing and advertising law in a process of harmonisation / edited by Ulf Bernitz and Caroline Heide-Jørgensen.
2017
K3842 .M37 2017 (Mapit)
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Title
Marketing and advertising law in a process of harmonisation / edited by Ulf Bernitz and Caroline Heide-Jørgensen.
Imprint
Oxford, UK ; Portland, OR : Hart Publishing, 2017.
Copyright
©2017.
Description
xix, 266 pages ; 24 cm.
Series
Modern studies in European law ; v. 70.
Formatted Contents Note
1. Introduction: marketing and advertising law in a process of harmonisation / Ulf Bernitz and Caroline Heide-Jørgensen
2. Commercial speech and its limits - fundamental rights and comparative constitutional aspects / Caroline heide-Jørgensen
3. Ethics, taste and decency considerations in advertising / Frauke Henning-Bodewig
4. The Unfair Commercial Practices Directive: full harmonisation, scope and key notions / Jules Struyck
5. Interpretation and assessment under the Unfair Commercial Practices Directive - the ICC Code for Advertising and Marketing and the Commission's staff working document / Jan Trzaskowski
6. The 'fitness check' of the MCAD and UCPD / Bert Keirsbilck
7.The impact of the UCP Directive on national fair trading law and institutions: gradual convergence of deeper fragmentation? / Antonina Bakardjieva Angelbrekt
8. B2B and B2C marketing practices - the case for an integrated approach / Palle Bo Madsen
9. Applying the UCP Directive in practice: the Norwegian experience / Tore Lunde
10. Enforcing Unfair competition law cross border: cooperation mechanisms and consumer redress - does the system work? / Astrid Stadler
11. Unfair competition law: how can it work as an important complement to intellectual property protection. Are there missing links? / Per Jonas Nordell
12. The road ahead-present status and need for reform / Ulf Bernitz
Index.
2. Commercial speech and its limits - fundamental rights and comparative constitutional aspects / Caroline heide-Jørgensen
3. Ethics, taste and decency considerations in advertising / Frauke Henning-Bodewig
4. The Unfair Commercial Practices Directive: full harmonisation, scope and key notions / Jules Struyck
5. Interpretation and assessment under the Unfair Commercial Practices Directive - the ICC Code for Advertising and Marketing and the Commission's staff working document / Jan Trzaskowski
6. The 'fitness check' of the MCAD and UCPD / Bert Keirsbilck
7.The impact of the UCP Directive on national fair trading law and institutions: gradual convergence of deeper fragmentation? / Antonina Bakardjieva Angelbrekt
8. B2B and B2C marketing practices - the case for an integrated approach / Palle Bo Madsen
9. Applying the UCP Directive in practice: the Norwegian experience / Tore Lunde
10. Enforcing Unfair competition law cross border: cooperation mechanisms and consumer redress - does the system work? / Astrid Stadler
11. Unfair competition law: how can it work as an important complement to intellectual property protection. Are there missing links? / Per Jonas Nordell
12. The road ahead-present status and need for reform / Ulf Bernitz
Index.
Bibliography, etc. Note
Includes bibliographical references and index.
Location
STA
Available in Other Form
Online version: Marketing and advertising law in a process of harmonisation. Oxford [UK] ; Portland, Oregon : Hart Publishing, 2017
Call Number
K3842 .M37 2017
Language
English
ISBN
9781509900671 hardcover ; alkaline paper
1509900675 hardcover ; alkaline paper
1509900675 hardcover ; alkaline paper
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