Trade marks and brands : an interdisciplinary critique / edited by Lionel Bently, Jennifer Davis and Jane C. Ginsburg.
2008
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Details
Title
Trade marks and brands : an interdisciplinary critique / edited by Lionel Bently, Jennifer Davis and Jane C. Ginsburg.
Imprint
Cambridge : Cambridge University Press, 2008.
Description
1 online resource (xxxvi, 434 pages) : digital, PDF file(s).
Series
Cambridge intellectual property and information law ; 10.
Formatted Contents Note
The making of modern trade mark law : the construction of the legal concept of trade mark, 1860-1880 / Lionel Bently
The making of modern trade mark law : the UK, 1860-1914
a business history perspective / David M. Higgins
Between a sign and a brand : mapping the boundaries of a registered trade mark in European Union trade mark law / Jennifer Davis
"See me, feel me, touch me, hea[r] me" (and maybe smell and taste me too) : I am a trademark
a US perspective / Jane C. Ginsburg
'How can I tell the trade mark on a piece of gingerbread frm all the other marks on it?' Naming and meaning in verbal trade mark signs / Alan Durant
What linguistics can do for trademark law / Graeme B. Dinwoodie
Brand culture : trade marks, marketing, and consumption / Jonathan E. Schroeder
'Brand culture : trade marks, marketing, and consumption' : responding legally to Professor Schroeder's paper / David Vaver
Trade mark style as a way of fixing things / Celia Lury
The irrational lightness of trade marks : a legal perspective / Catherine W. Ng
A law-and-economics perspective on trade marks / Andrew Griffiths
The economic rationale of trade marks : an economist's critique / Jonathan Aldred
Trade marks as property : a philosophical perspective / Dominic Scott, Alex Oliver and Miguel Ley-Pineda
An alternative approach to dilutioon protection : a response to Scott, Oliver and Ley-Pineda / Michael Spence
An anthropological approach to transactions involving names and marks, drawing on Melanesia / James Leach
Traversing the cultures of trade marks : observations on the anthropological approach of James Leach / Megan Richardson
Geographical indications : not all 'champagne and roses' / Bronwyn Parry
(Re)locating geographical indications : a response to Bronwyn parry / Dev Gangjee.
The making of modern trade mark law : the UK, 1860-1914
a business history perspective / David M. Higgins
Between a sign and a brand : mapping the boundaries of a registered trade mark in European Union trade mark law / Jennifer Davis
"See me, feel me, touch me, hea[r] me" (and maybe smell and taste me too) : I am a trademark
a US perspective / Jane C. Ginsburg
'How can I tell the trade mark on a piece of gingerbread frm all the other marks on it?' Naming and meaning in verbal trade mark signs / Alan Durant
What linguistics can do for trademark law / Graeme B. Dinwoodie
Brand culture : trade marks, marketing, and consumption / Jonathan E. Schroeder
'Brand culture : trade marks, marketing, and consumption' : responding legally to Professor Schroeder's paper / David Vaver
Trade mark style as a way of fixing things / Celia Lury
The irrational lightness of trade marks : a legal perspective / Catherine W. Ng
A law-and-economics perspective on trade marks / Andrew Griffiths
The economic rationale of trade marks : an economist's critique / Jonathan Aldred
Trade marks as property : a philosophical perspective / Dominic Scott, Alex Oliver and Miguel Ley-Pineda
An alternative approach to dilutioon protection : a response to Scott, Oliver and Ley-Pineda / Michael Spence
An anthropological approach to transactions involving names and marks, drawing on Melanesia / James Leach
Traversing the cultures of trade marks : observations on the anthropological approach of James Leach / Megan Richardson
Geographical indications : not all 'champagne and roses' / Bronwyn Parry
(Re)locating geographical indications : a response to Bronwyn parry / Dev Gangjee.
Summary
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
Note
Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Location
WWW
Available in Other Form
Print version:
Linked Resources
Alternate Title
Cambridge Core.
Language
English
ISBN
9780511495212 ebook
9780521889650 (hardback)
9780521187923 (paperback)
9780521889650 (hardback)
9780521187923 (paperback)
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